“87% of Americans under the age of 30 report that they rely on social networks as the sole source for their news consumption.” The future leaders of America are on social networks, and this is where pro-Israel activists need to be. But this new war-front takes proper planning, an objective and attention, in order to make a real difference. In the social media war, where Israel is lagging, and with only 10-20 seconds to reach your audience, learn how you can effectively confront the misinformation and delegitimization the anti-Israel network is producing.
Israel advocacy in the 21st century: How should the Israeli and Jewish diaspora begin to act? In what sphere is advocacy taking place and in what direction does it need to move? How should we share Israel’s story? What tools are at our disposal? How do we shift from reactive to proactive advocacy?
The Israel Advocacy Conference 2011 brings together experts on various components of the new hasbara to better arm young leaders with the tools for Israel advocacy. IAC'11 will help transform the community's passion for Israel into activism that will make a difference. The IAC '11 seeks to engage...
A personal global investigation into how organizations succeed in the Information Age, including Google and the Obama Administration.
The easy part of social media is setting up an account, the hard part is knowing how to use it. Learn in 7 minutes what you are doing right (and wrong) when you engage your audience via Facebook, Twitter, YouTube, etc.
