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hasbara

Israel advocacy in the 21st century: How should the Israeli and Jewish diaspora begin to act? In what sphere is advocacy taking place and in what direction does it need to move? How should we share Israel’s story? What tools are at our disposal? How do we shift from reactive to proactive advocacy? The Israel Advocacy Conference 2011 brings together experts on various components of the new hasbara to better arm young leaders with the tools for Israel advocacy. IAC'11 will help transform the community's passion for Israel into activism that will make a difference. The IAC '11 seeks to engage...
From all the terrible news typically coming out of reports from Israel and the West Bank, a March 15 article from Bloomberg Press, struck a happier note. For advocates of public diplomacy between Israelis and Palestinians, corporate diplomacy could be a key factor in restarting the peace process. The article, titled “Israeli Technology Company Turn to West Bank for Outsourcing,” highlights the unspoken and growing partnerships between Israeli and Palestinian high-tech firms. According to the article, outsourcing of this type has occurred over the past decade and even more...
Naomi, Assistant Director for Research & Publications at the USC Center on Public Diplomacy, provides an academic perspective on how film and culture can impact a country’s international image. She touches on Israeli films, both their positive and negative portrayal of Israeli society, and how they impact Israel’s image with different audiences. Naomi discusses what public diplomacy tools Israel can use to project a more positive global image and how film can be a key aspect in Israel’s nation branding efforts.
Noa, a prominent Israeli actress and producer, provides an insider’s perspective on the power of Israeli film and television as a vehicle for informing foreign audiences about Israeli society. She draws on her experience as both an Israeli actress and producer in Los Angeles and her experience of bringing “In Treatment” to the U.S. market. Noa touches on the filmmaker’s incentive for making a film and whether Israel’s image is taken into consideration.
Lior, Israel’s Cultural Attaché at the Israeli Consulate in Los Angeles, provides the Israeli government’s perspective on the power of Israeli film as a vehicle for informing foreign audiences about Israeli society. He discusses the Israeli government’s support for the Israeli film industry as well as the funded films that do not portray Israel in such a positive light. Lior touches on the topic of immigration issues in Israel as well as efforts to strengthen Israeli public diplomacy.
Modern dance is one of Israel's most thriving artistic expressions and cultural exports, with Israeli companies performing at major dance festivals and concert halls around the world. So how does a dance piece go from conception in the choreographer's mind, to being "built" on dancers in the rehearsal studio, to working its way through the development process in Israel, to touring concert halls around the world? Choreographer Barak Marshall will discuss the politics of dance in Israel, and how he used his unique blend of Southern Yemenite and Ashkenazi heritage to create the dance theater...
Dr. Gissin discusses the reality as well as misconceptions taking place in the global media and public diplomacy; and how the Diaspora can help Israel. Dr. Gissin's number one advice for the BINA Community: share stories from the heart in order to impact the perception of Israel on an individual basis. The interview is conducted by Naomi Leight, BINA community member and Assistant Director at the USC Center on Public Diplomacy.
Dai (enough), Iris Bahr’s 2008 Lucille Lortel Award winning one-woman show, thrusts the audience into a bustling Tel Aviv café, moments before a suicide bomber enters. Bahr brings to life members of all strata of Israeli society remarkably capturing the humor and humanity of their existence under the most tragic of circumstances. Receiving a rave review by The New York Times and “Four Stars” by The Times of London, Bahr was invited to perform DAI at the United Nations for over 100 ambassadors and delegates.

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