It's become commonplace these days to bash science in America. Politicians deny evolution and cancel physics programs, while our climate changes and China ploughs ahead with stem cell research. To help end this crisis, we need to rebuild the reputation of science in the media and in the public eye. Using Harley Davidson, Coca-Cola, and the characters of Star Wars as examples, I'll describe a marketing tool that can help create new brands for scientists and win back public support for science.
A rich introduction to all things branding- from naming and brand architecture to visual design and brand extension. We'll look at why brands matter, who they matter to, how you can build them into your marketing, advertising and public relations strategies. A great start for professional communicators or those simply interested in brand strategy