In this talk, you will learn that “Facebook is not just a ‘book;’ it’s a FACE with a book and that gives a STORY.” The best way for you to advocate for Israel is by telling a story. It is more enticing, people will listen, and no one can critize it. By being on the front-lines of social networks, you are on the front-lines of Israel’s media war. The power is not in the news anymore, “the power is in the story.”
“87% of Americans under the age of 30 report that they rely on social networks as the sole source for their news consumption.” The future leaders of America are on social networks, and this is where pro-Israel activists need to be. But this new war-front takes proper planning, an objective and attention, in order to make a real difference. In the social media war, where Israel is lagging, and with only 10-20 seconds to reach your audience, learn how you can effectively confront the misinformation and delegitimization the anti-Israel network is producing.
In the world of Israel advocacy, there are “Saints, Sinners and Salvageables;” One must be motivated, one ignored, and the other persuaded. In the small window of opportunity you have to get your message across, how do you get people to listen? And how do you communicate in 3 different ways? In this talk, learn how to communicate to a broader audience as an effective messenger and get those who don’t care, to care – even if it is just little.
The Consulate General of Israel in Los Angeles is one of Israel’s largest diplomatic missions in the world and covers the entire Southwest region of the United States. The Consulate focuses its advocacy efforts on issues of the conflict and beyond the conflict, including cultural events. The Consulate is a resource to confront the challenges the pro-Israel community faces by providing speakers, running new projects, movies and documentaries, and much more. In this talk, learn about what the Consulate has to offer and how you can leverage their resources to further your advocacy work.